Question: Debbie wants to create a Google Display campaign for an online retailer using a Remarketing Audience. Which type of users can she expect to reach in the campaign?
- People that have similar traits to the company's current customer base
- People known to be passionate about the company's product market
- People that visited the site
- People that have expressed a previous intent to purchase similar products
Explanation
This audience type is based on your data segments, which let Google Ads reach people who have already interacted with the business, including website visitors. For a retailer using this setup in Display, the audience is built from users collected through the site tag and audience rules rather than from inferred interest signals. That makes it a re-engagement strategy centered on prior site activity inside Audience manager. It is designed to reconnect with people who already visited the site, not to prospect for new users with similar behaviors or intent. Google Help+2Google Help+2
Why the other options are incorrect
A) This refers to an expansion or similarity-based approach, not a website-visitor data segment built from direct interaction with the site. Google Help+1
B) This matches affinity segments, which target people based on long-term interests and habits rather than previous visits to the advertiser’s website. Google Help+1
D) This describes in-market segments, which identify users researching or considering a purchase, not users captured from the retailer’s own site traffic. Google Help
Source for verification
https://support.google.com/google-ads/answer/10569356
https://support.google.com/google-ads/answer/2497941
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.