Question: Discovery ads allow an advertiser to engage with their consumers and enable consumers to interact with the brand. What best describes Discovery ads?
- They can showcase a company's brand or products with a single high-quality image or swipeable image carousel.
- They can give a company a stronger marketing presence on three Google platforms: Shopping, News, and Maps.
- They can showcase a company's brand or products with a collage of images or a five-second video.
- They are created entirely from machine learning, based on themes from the keywords a company selects.
Explanation
Discovery ads use visual, feed-based creative formats that let a business present its brand or products with strong imagery. Google’s format guidance describes these ads as supporting a single image ad or a carousel ad, which matches a single high-quality image or a swipeable image carousel. Google Help+1 This format is designed for immersive discovery moments across Google feeds rather than for keyword-built creative generation. Google Help+1 It is therefore the most accurate description of how Discovery ads function in Google Ads. Google Help+1
Why the other options are incorrect
Shopping, News, and Maps These are not the documented placements for this campaign family, which Google describes across YouTube, Discover, Gmail, and now the Google Display Network. Google Help+1
Collage or five-second video Google’s format guidance defines single image ads and carousel ads, not a collage image or a five-second preview as the core description. Google Help+1
Machine learning from keywords Discovery creative is not generated entirely from keywords because advertisers provide the image and text assets used in the ad. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/13704860
https://support.google.com/google-ads/answer/13695389
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.