Do you need to know how your company defines a sales conversion prior to launching a lead generation campaign?

Here is the answer of the question: Do you need to know how your company defines a sales conversion prior to launching a lead generation campaign?

• Yes, it will help identify which action you need someone to take from a lead gen campaign, whether it’s registering for an event or opening an account
• No, that is something you figure out by testing different lead gen campaigns
• Maybe, sometimes it’s necessary to figure it out later on in the process

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