Esteban recently launched a Google Display ad campaign and wants to get a full sense of its performance. A colleague of his on the marketing team suggested trying out Google Analytics’ Model Comparison Tool. Why should Steve give that tool a shot?

Here is the answer of the question: Esteban recently launched a Google Display ad campaign and wants to get a full sense of its performance. A colleague of his on the marketing team suggested trying out Google Analytics’ Model Comparison Tool. Why should Steve give that tool a shot?

• It shows how Display ads influence purchasing decisions across all marketing channels.
• It shows a projected forecast of impression and click data if certain recommendations were applied.
• It shows a projected forecast of conversion data if certain recommendations were applied.
• It shows how Display ads influence purchasing decisions exclusively in Google Ads.

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