Question: Farah is creating new Sponsored Content Ads and she plans to use hashtags on the paid ads. Is this a LinkedIn best practice?
- No, LinkedIn does not typically recommend hashtags on paid ads because it can direct users away from the desired action
- Yes, LinkedIn always recommends hashtags on paid ads because they increase engagement on an ad
Explanation
LinkedIn Sponsored Content should keep attention focused on the intended message and action. Hashtags can send members into topic feeds, which may distract from the campaign objective. Paid creative should prioritize clear copy, a strong visual, and one primary call to action. Hashtags are more appropriate for organic discoverability than paid ad experiences designed for conversion or directed engagement.
Why the other options are incorrect
Yes is incorrect because LinkedIn does not always recommend hashtags on paid ads, especially when they can distract from the intended action.
Source for verification
https://business.linkedin.com/advertise/ads/best-practices/sponsored-content-tips
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