Question: George is outlining his content strategy for his LinkedIn Page. What type of content should he consider leveraging? Select all that apply.
- Top performing thought leadership
- Playbooks
- Case studies
- Existing content from other platforms
- Research reports
- Only videos
Explanation
LinkedIn content strategy should use a mix of proven, reusable, and audience-relevant assets. Top-performing thought leadership, playbooks, case studies, and research reports can support different stages of the customer journey. Existing content from other platforms can also be adapted for LinkedIn when it fits the audience and format. This approach improves efficiency while giving the Page enough variety to educate, engage, and nurture professional audiences.
Why the other options are incorrect
Only videos is incorrect because limiting the Page to one format reduces content variety and may not match every audience need.
Source for verification
https://business.linkedin.com/marketing-solutions/content-marketing
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Content and Creative Design" page.