Question: George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he's not sure what that means. What does a view-through conversion mean for George's Google App campaign?
- It's when a user sees an ad containing a video asset, clicks on it and then proceeds to complete a conversion.
- It's the total number of times that a user has seen an ad before eventually completing a conversion.
- It's when a user sees an ad for the app and doesn't click on it, but completes a conversion (download or action) on the app within 24 hours.
- It's a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.
Explanation
A view-through conversion helps measure app conversions that happen after an ad impression when no ad click occurs. For App campaigns, this captures users who were exposed to an ad and later completed an app install or in-app action. The default view-through window for app campaigns is 24 hours, which keeps the metric tied to recent ad exposure. This metric gives a fuller view of conversion impact beyond click-based reporting.
Why the other options are incorrect
Impression count This describes ad exposure frequency, not a conversion attributed after an impression.
YouTube-only conversions View-through conversions are not limited to one Google placement.
Video click conversions A clicked video ad conversion is click-based, not view-through.
Source for verification
https://support.google.com/google-ads/answer/6270625?hl=en
https://support.google.com/google-ads/answer/3116250?hl=en
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