George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

Here is the answer of the question: George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

• It’s the total number of times a user has seen an ad before eventually completing a conversion.
• It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
• It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
• It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.

The above question is related to “Google Ads Apps Assessment“. You can find all the updated questions and answers related to to “Google Ads Apps Assessment” on the “Google Ads Apps Assessment“ page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.