Grow Offline Sales Certification

Question: What is a geo-based experiment? Geo experiments use random geographic regions assigned to control group. Geo experiments use overlapping […]

Question: What attribute is required in a local product inventory feed? product_type store code item_code location ID or item_code shop

Question: What’s one way you can engage with your team when developing an online-to-offline strategy? Ask thought-provoking questions to align

Question: When is it recommended to use a location extension over a affiliate location extension? When you own your own

Question: You own a local apparel store but don’t have a product-specific landing page, which is required to run on

Question: You want to try out omnibidding, but there are certain categories that are offline only. What’s the recommended omnibidding

Question: What’s a control group? It’s a group included with the experiment but are still partialy separated from the experiment.

Question: You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has

Question: What engagement is reported as local actions? App Reviews Website interaction Read Reviews Clicks to Call or Read reviews

Question: What is incrementality? It’s near real-time attribution to fuel short-term business and bidding decisions It’s a top-level modeling to

Question: In which scenario would you use a store-centric approach? A business that would like their in-store customers to sign