Question: Harisa is thinking about "Big Rock" type of content that she can construct and deconstruct. Which two tactics would be optimal?
- Create a specific set of articles about the latest product features
- Collect some of her most shared thought leadership articles and turn them into a gated e-book
- Make an in-depth interview with her product manager and split it in a series of short videos with quick tips
- Gather all the FAQs about her new product release and create a video tutorial based on them
Explanation
LinkedIn’s Big Rock content model is built around creating a substantial asset that can support multiple smaller content pieces. Turning high-performing thought leadership into a gated e-book creates a larger asset from proven content. Using product FAQs to create a video tutorial also builds a useful source asset that can be reused across formats. Both tactics support content efficiency because they either construct a larger asset from existing material or deconstruct detailed information into audience-friendly content.
Why the other options are incorrect
Create a specific set of articles is narrower and does not create a substantial reusable asset.
Make an in-depth interview can be useful, but the option focuses mainly on splitting one interview into short tips rather than building a stronger Big Rock asset.
Source for verification
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