Question: Harold is planning to use high-quality, high-resolution photos for a Google Display campaign and intends to use responsive display ads. In which scenario is a Google best practice correctly applied?
- Harold uses long headlines that summarize all of the points made in the short headlines.
- Harold appropriately adds trademark and copyright symbols to company names.
- Harold writes short headlines with the same messaging but phrased in different
- Harold checks that all headlines and descriptions are distinct and can be used interchangeably.
Explanation
In responsive display ads, Google automatically combines text assets into different ad combinations across placements, so each asset needs to add distinct information while still working well with the others. A strong setup uses unique headlines and descriptions that can appear in multiple pairings without sounding repetitive or incomplete. Google specifically recommends that different headlines say something unique and that descriptions complement the headlines instead of duplicating them. This improves asset variety and helps the system assemble stronger combinations during delivery. Google Help+1
Why the other options are incorrect
A) Repeating the same message in different short headlines reduces useful asset diversity and goes against Google’s guidance that different headlines should say something unique. Google Help
B) A long headline should stand on its own and communicate a unique value proposition, not summarize the short headlines. Google Help
D) Google’s guidance for the business name field does not recommend adding trademark or copyright symbols as a text-asset best practice. Google Help
Source for verification
https://support.google.com/google-ads/answer/9050310
https://support.google.com/google-ads/answer/13676244
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.