Question: Henrietta recently launched a high-end clothing line and hasn't invested marketing dollars to promote the website yet. Her initial marketing objective is to reach a broad audience and help as many people as possible come to know about her new line. Which campaign goal should Henrietta choose to achieve her objective?
- Leads
- Brand awareness and reach
- Product and brand consideration
- Sales
Explanation
The correct campaign goal is Brand awareness and reach because Google Ads defines it as the objective used to reach a broad audience and build awareness. It is intended for visibility-focused campaigns where the priority is showing ads to as many relevant people as possible rather than driving immediate lower-funnel actions. That matches a new product launch with no prior promotional activity and an initial need for broad exposure. Google’s brand-awareness guidance also emphasizes metrics such as impressions, reach, and frequency for this type of objective. Google Help+1
Why the other options are incorrect
Leads This goal is built for generating inquiry or sign-up actions, not maximizing broad initial awareness. Google Help
Product and brand consideration This goal is focused on encouraging exploration and interest, which is narrower than broad awareness at launch. Google Help
Sales This goal is designed for conversion-focused outcomes, not for introducing a new line to the widest relevant audience. Google Help
Source for verification
https://support.google.com/google-ads/answer/1722064?hl=en
https://support.google.com/google-ads/answer/10995481?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.