Question: How are store visits measured?
- When users make a purchase in store, Google attributes those store visits back to ad conversions.
- When users see your ads and then visit your store, Google attributes those store visits back to the ad views
- When users purchase online and then visit a store, Google attributes those store visits back to the online purchase and engagement.
- When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.
Explanation
Store visits are measured when ad engagement is followed by a visit to a linked physical location. Google Ads uses aggregated and privacy-safe modeling to attribute eligible visits back to campaign interactions. This helps advertisers understand how digital ads influence offline foot traffic. Store visit data can be used with Smart Bidding to optimize campaigns toward offline value.
Why the other options are incorrect
In-store purchase describes sales measurement, not the visit measurement method.
Online purchase is an ecommerce conversion path, not the basis for measuring store visits.
Ad views alone do not define store visit attribution because eligible ad engagement is required.
Source for verification
https://support.google.com/google-ads/answer/6100636
https://support.google.com/google-ads/answer/12266796
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