Question: How can an advertiser who is starting a new Discovery campaign measure new sign-ups driven by the campaign?
- Enable audience expansion
- Create a combined audience
- Set up conversion tracking
- Upload customer information into Google Ads
Explanation
To measure sign-ups from the campaign, the advertiser needs conversion tracking so Google Ads can record when a user completes that valuable action after interacting with an ad. Google Ads treats sign-ups as a website conversion action, which can then be reported in the Conversions column. Without that setup, the campaign can deliver traffic, but sign-up outcomes cannot be measured accurately inside Google Ads. This is the required foundation for evaluating whether the campaign is driving the intended business result. Google Help+2Google Help+2
Why the other options are incorrect
Audience expansion increases reach to additional users, but it does not measure whether sign-ups happened. Google Help+1
Combined audience is used for audience targeting logic, not for recording sign-up actions as conversions. Google Help+1
Customer information upload helps build audience segments such as customer lists, but it does not by itself track sign-ups from ad interactions. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/6308
https://support.google.com/google-ads/answer/1722022
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