- Google uses a sitemap to locate structured data on a web page and display it in rich results.
- Web crawlers use a sitemap to understand a website’s structure so they can evaluate and rank it more easily.
- Web crawlers use a sitemap to follow backlinks from one site to another and assign authority to those pages.
- Search engines don’t use sitemaps, but SEO experts use them to determine the information architecture of a website.
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