How do Smart Shopping campaigns work?

  • Smart Shopping campaigns allow you to have full control over the campaign setup, ad, and bidding.
  • Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance, and reach by optimizing toward the retailer’s business goals through machine learning across Google’s suite of ad networks.
  • Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
  • Smart Shopping campaigns are customizable, with the option to add manual input and advanced machine learning.
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