Question: How does Google enforce policy violations?
- Item disapproval and account suspension
- Feed disapproval and item suspension
- Campaign disapproval and ad suspension
- Ad disapproval and campaign suspension
Explanation
Google enforces Shopping policy issues through item disapproval when specific products do not comply with requirements. Disapproved items are not eligible to show in Shopping ads or free listings until the issue is fixed. More serious, repeated, or unresolved violations can lead to account suspension in Merchant Center. This enforcement model protects shoppers from unsafe, misleading, or non-compliant product experiences.
Why the other options are incorrect
Campaign disapproval is incorrect because Shopping policy enforcement is handled through product and account status, not campaign-level disapproval.
Feed disapproval is incorrect because Google typically disapproves affected items rather than treating the entire feed as the enforcement unit.
Ad disapproval is incorrect because Shopping ads are based on product data, so enforcement focuses on items and accounts.
Source for verification
https://support.google.com/merchants/answer/13693195
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