How should an advertiser set up a Display campaign in order to expand a company’s customer base and reach customers with a high intent to purchase?

Here is the answer of the question: How should an advertiser set up a Display campaign in order to expand a company’s customer base and reach customers with a high intent to purchase?

• Combine custom affinity and similar groups into a single campaign.
• Set up lower CPA bids for in-market audiences.
• Include existing users from remarketing and Customer Match lists.
• Set up higher CPA bids for custom audiences.

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