Hunter is trying to assess the full value of the Google Display ad campaign he recently launched. Which types of conversions should he look at in order to achieve his objective?

Here is the answer of the question: Hunter is trying to assess the full value of the Google Display ad campaign he recently launched. Which types of conversions should he look at in order to achieve his objective?

• View-through
• Neither
• Click-through and view-through
• Click-through

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