In a Google Display ad campaign, Cynthia sees a default CPA of $20 in the account, but the actual CPA she’s using to measure success is $15. What would account for the $5 difference?

Here is the answer of the question: In a Google Display ad campaign, Cynthia sees a default CPA of $20 in the account, but the actual CPA she’s using to measure success is $15. What would account for the $5 difference?

• She isn’t including conversions from current members.
• She’s including view-through conversions.
• She doesn’t have conversion tracking set up.
• She isn’t including Gmail and YouTube users.

The above question is related to “Google Ads Display Professional Certification Exam“. You can find all the updated questions and answers related to to “Google Ads Display Professional Certification Exam” on the “Google Ads Display Professional Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.