Question: In preparation for a new campaign, Mia's boss has asked her to compile her Discovery ad assets. What's a best practice that Mia should follow when choosing assets for their Discovery ads?
- Use inspiring high-quality images that highlight the brand's value proposition.
- Use Google Images to download as many relevant image assets as possible.
- Add call-to-action text over their image assets to better inform potential customers.
- Use generic messaging in description fields so as to capture the interest of a larger audience.
Explanation
Using high-quality image assets that communicate the brand’s value proposition is the correct best practice because Google recommends brand and inspirational imagery for this campaign family. These ads appear in highly visual, personalized feeds, so strong imagery helps the offer stand out quickly and clearly. Google also recommends minimal text and effective lighting, which supports clean, compelling creative rather than cluttered visuals. In current Google Ads documentation, this guidance is covered under Demand Gen campaigns. Google Help+1
Why the other options are incorrect
Google Images This is not Google’s recommended source for image assets, and it can create quality and ownership problems. Google Help
Call-to-action text overlays Google recommends minimal text in visual assets, so adding CTA text over images goes against that guidance. Google Help
Generic descriptions Broad, non-specific messaging weakens relevance and does not match Google’s guidance to use strong creative that clearly communicates brand value. Google Help
Source for verification
Google Ads Help: About Demand Gen campaigns. Google Help
Google Ads Help: Demand Gen campaign creative: Asset specifications and ad format guidelines. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.