Question: In which phase of an inbound sales strategy would a salesperson help their leads decide on the best path forward?
- Identify
- Connect
- Explore
- Advise
Explanation
In the Advise phase, the salesperson uses the buyer’s goals, challenges, and context to recommend a relevant solution. This phase comes after enough discovery has happened to understand fit and priorities. The recommendation should connect directly to what was learned during Explore. In Frictionless Sales, this reduces buyer-facing friction by making guidance specific instead of generic.
Why the other options are incorrect
Identify focuses on finding the right potential buyers before outreach.
Connect focuses on beginning a relevant conversation with a prospect.
Explore focuses on understanding the buyer’s situation before giving guidance.
Source for verification
https://academy.hubspot.com/lessons/align-sales-team-with-buyer
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Frictionless Sales Certification" page.