Question: In which two ways is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two.
- Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales
- Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.
- Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.
- Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.
For the EN-GB exam version, the answer options are as follows:
- Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimise bids.
- Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.
- Performance Max offers product-specific formats to support marketing objectives of online and omnichannel sales
- Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube in-stream, text ads and Display.
Explanation
Performance Max expands retail campaign reach beyond the legacy Smart Shopping campaigns inventory model. It can serve across more Google channels, including Search, YouTube, Display, Discover, Gmail, and Maps. Its goal-based structure lets advertisers optimize toward online sales, store goals, or omnichannel value. This makes it better suited for retailers connecting ecommerce performance with offline outcomes such as store visits and store sales.
Why the other options are incorrect
Product-specific formats is not the key distinction because product ads already existed in Smart Shopping campaigns.
Smart Bidding opt-in is incorrect because Smart Bidding is built into automated retail campaign optimization rather than being the differentiator here.
Source for verification
https://support.google.com/google-ads/answer/10724817
https://support.google.com/google-ads/answer/6167176
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