Question: In which way do view-through conversions help evaluate the success of a Display campaign?
- Presenting customers a short survey asking about their experience leading up to the purchase they completed
- Narrowing down the best-performing areas of a Display campaign from placement and audience reports
- Telling you when customers see but don't interact with an ad, then later completing a conversion on the site
- Identifying which traffic, exclusively from Display, resulted in conversions
Explanation
View-through conversions show when someone sees a Display ad, does not interact with it, and later completes a conversion on the site. That makes them important for evaluating Display because they capture impression-based influence that click-based reporting does not show. Google Ads specifically uses this metric to help measure the full value of Display campaigns beyond direct ad interactions. This gives a broader view of campaign performance when customers convert after exposure rather than after a click.
Why the other options are incorrect
Short survey This is not how view-through conversions are measured in Google Ads.
Placement and audience reports These reports help with optimization, but they do not define view-through conversions.
Display-only traffic breakdown View-through conversions are about post-impression conversion behavior, not a traffic-source breakdown.
Source for verification
Google Ads Help: About view-through conversions. support.google.com
Google Ads Help: About All conversions. support.google.com
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.