Question: Jermaine's company is releasing a research paper and he wants to support the launch through organic and paid channels. Which options should he explore? Select all that apply.
- Encourage the company's leadership to post about the research paper
- Host a Live Event on LinkedIn with the researchers discussing their findings
- Run a Lookalike Audience campaign based on the company's LinkedIn Page followers to broaden the organic posts' reach
- Interview the research team and write an article about the process
- Leverage infographics from the research paper to use in posts
Explanation
A research launch can work as a larger content strategy moment supported by both organic authority and paid distribution. Leadership posts and article-style content can add credibility and context around the findings. LinkedIn Live can extend the research into a discussion format that encourages audience engagement. Infographics and paid audience expansion help turn the research into multiple assets that reach more relevant professionals.
Why the other options are incorrect
No incorrect options.
Source for verification
https://business.linkedin.com/marketing-solutions/ads/sponsored-content
https://www.linkedin.com/help/linkedin/answer/a554240
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