Jill is a marketer at The Green Thumb, a plant nursery that delivers plants to your doorstep. Her main buyer persona is young women who want to add greenery to their apartments but don’t know how to properly take care of plants. On The Green Thumb’s website they have the page “Which Plant Is Right For You?” that shows all the plants they offer and what environments they are suited for. How can Jill personalize this page to better target her buyer persona?

Get all CMS For Marketers answers
  • Add a “Recommended” tag to plants that are easy to take care of and well-suited for apartment living
  • Include more detailed descriptions of the genus and species of each plant
  • Replace the images of each plant with a video showing close-ups and giving a 360-degree view of the plant
  • Remove plants that require lots of care from the page, so buyers won’t be tempted to purchase them

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