Question: Joaquin, an online store owner, is trying to attract new customers who think like his current customers. Which type of Google audience should he attempt to reach with a new ad campaign?
- Similar audiences
- In-market audiences
- Remarketing audiences
- Life events audiences
Explanation
Similar audiences are designed to help advertisers find new users who resemble an existing source audience, such as site visitors or customer lists. That makes them suitable for customer acquisition when the goal is to reach people who think and behave like current customers rather than people who already interacted with the business. In current Google Ads terminology, the related similarity-based expansion concept is described through Lookalike segments, which reach groups that share characteristics with a seed list. This is a prospecting approach based on resemblance to existing customers, not on immediate purchase intent or prior brand interaction. Google Help+1
Why the other options are incorrect
B) In-market audiences focus on users showing recent purchase intent, which is different from finding new users modeled after an existing customer base. Google Help
C) Remarketing audiences target people who already visited or engaged with the business, so they are for re-engagement rather than new-customer prospecting. Google Help
D) Life events audiences reach users during major life milestones, which is based on life-stage signals rather than similarity to current customers. Google Help
Source for verification
https://support.google.com/google-ads/answer/2497941
https://support.google.com/google-ads/answer/6379332
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