Question: Juan wants to track website demographics. Which does he need to do?
- Run display ads
- Leverage message ads
- Add the LinkedIn Insight Tag
- Set up a LinkedIn Page
Explanation
Website Demographics requires the LinkedIn Insight Tag because the tag collects eligible website visit data. LinkedIn uses that data to report aggregated professional attributes of site visitors. These insights can include categories such as job function, seniority, industry, company size, and location. Without the tag, Campaign Manager cannot connect website activity to LinkedIn professional demographic reporting.
Why the other options are incorrect
Run display ads is not required to activate website demographic reporting.
Leverage message ads is an ad format choice, not the setup requirement for website demographics.
LinkedIn Page can support organic and paid presence, but it does not enable website visitor demographic reporting.
Source for verification
https://www.linkedin.com/help/lms/answer/a426264
https://www.linkedin.com/help/lms/answer/a1441650
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