Question: Julia was hired to create a company’s LinkedIn content strategy. What are five steps that she should take to get started?
- Audit the company’s existing content
- Analyze the company’s followers
- Leverage competitors’ strategies as a starting basis
- Get clear on the company’s social media goals and mission statement
- Align internal teams
- Set measurable goals
Explanation
A strong LinkedIn content strategy starts with understanding available assets, audience composition, and business direction. Reviewing existing content helps identify what can be reused, refreshed, or mapped to different funnel stages. Page Analytics can show follower demographics and content performance, which supports more relevant planning. Internal alignment and measurable goals help keep organic activity connected to business priorities and consistent execution.
Why the other options are incorrect
Competitors’ strategies can provide context, but they should not replace the company’s own goals, audience insights, and existing content audit.
Source for verification
https://www.linkedin.com/help/linkedin/answer/a570460
https://business.linkedin.com/advertise/linkedin-pages/best-practices
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Content and Creative Design" page.