Question: Kala is setting up a Discovery campaign and wants to measure newsletter signups driven by the campaign. What does Kala need to do in order to meet this objective?
- Create a Combined Audience
- Enable Audience Expansion
- Set up conversion tracking
- Upload customer information into Google Ads
Explanation
To measure newsletter signups, Kala needs conversion tracking so Google Ads can record when a user completes that signup action after interacting with the campaign. Google Ads treats signups as a website conversion action, and that data can then appear in the Conversions reporting used to evaluate campaign performance. Without conversion tracking, the campaign can drive traffic, but it cannot accurately show how many newsletter signups it generated. This setup is the required foundation for measuring whether the campaign is producing the intended business result. Google Help+1
Why the other options are incorrect
Combined Audience changes audience targeting logic, but it does not record newsletter signups as conversions. Google Help+1
Audience Expansion broadens reach to more users, but it does not measure completed signup actions. Google Help+1
Customer information upload helps build audience lists such as customer data segments, but it does not track newsletter signups from the campaign. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/1722022
https://support.google.com/google-ads/answer/6308
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