Question: Kylie is planning to use responsive display ads for a campaign and wants to apply best practices when incorporating specific images and logos. Which example meets her objective?
- Kylie makes sure that image assets aren't made up from a collage of images.
- Kylie tightly positions logos in the top left or top right of an image.
- Kylie watermarks images to protect company assets.
- Kylie uses small text in logos in order to free up space for the background image.
Explanation
For responsive display ads, Google recommends using single, clear image assets instead of collages. Collage-style images reduce clarity and can perform poorly when ads resize across different placements and screen sizes. A focused image keeps the product, service, or brand easier to recognize in automated layouts. This aligns with Google’s asset guidance for adaptable Display creative.
Why the other options are incorrect
Top-corner logos Logo placement inside the main image is not the best practice, because Google advises against overlaying logos on images.
Watermarked images Watermarks add unnecessary graphic elements and can reduce image quality in responsive display ads.
Small logo text Small text in logos hurts legibility, especially when ads render in smaller sizes.
Source for verification
https://support.google.com/google-ads/answer/9823397
https://support.google.com/google-ads/answer/9050310
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.