Question: Liam is looking to add some stunning images to his Discovery campaign. Where should he source these images from?
- Websites similar to his own
- Google Images
- His most successful social marketing campaigns
- YouTube
Explanation
In current Google Ads guidance for this campaign family, Google recommends repurposing top-performing assets and messaging from other platforms such as social. That makes proven social creative a strong source for image assets because it already reflects visuals that performed well with similar audiences. This approach also supports the visual nature of Discovery placements, where strong creative quality is especially important. Google pairs that recommendation with using high-quality, brand-relevant imagery rather than pulling random images from external sources. Google Help+1
Why the other options are incorrect
A) Similar websites are not an approved sourcing best practice, and using outside site images can create quality and ownership problems. Google Help+1
B) Google does not recommend sourcing campaign images from Google Images; the guidance is to use high-quality assets the advertiser owns or already uses successfully. Google Help+1
D) YouTube is a placement surface, not the recommended source of still image assets for this use case. Google Help+1
Source for verification
Google Ads Help: About Demand Gen campaigns. Google Help
Google Ads Help: Creative Excellence Guide for Demand Gen Campaigns. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.