Liam notices that a lot of younger customers aren’t opening his emails. As a result, he wants to focus more on improving his open rates. As he builds his email, he should spend more time on the elements that will contribute to an open rate. What two email elements should he focus on most?

Here is the answer of the question: Liam notices that a lot of younger customers aren’t opening his emails. As a result, he wants to focus more on improving his open rates. As he builds his email, he should spend more time on the elements that will contribute to an open rate. What two email elements should he focus on most?

• Frequency & Timing
• Calls to Action
• Message Structure
• Content, Copy, and Images
• Subject Line & Preview Text

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