Question: Lionel was hired to design visuals for a startup company’s launch on LinkedIn. What are two LinkedIn best practices he should follow?
- Use the same image in every ad to achieve visual consistency and drive awareness
- Create a consistent color, icon, and style across each image to make it easier for the audience to recognize the brand
- Test a range of variables at once to see which one performs best
- Explore bold colors, illustrations, and photos of real people
Explanation
LinkedIn creative guidance recommends building recognizable assets through a consistent brand identity system. Using repeated color, icon, and style choices helps a startup become easier to recognize across multiple creatives. Bold colors, illustrations, and photos of real people can help visuals stand out in the feed while keeping the brand human and distinctive. Strong creative design balances consistency with enough visual interest to capture attention.
Why the other options are incorrect
Same image is incorrect because repeating one image can reduce freshness and is not the recommended way to build consistency.
Test a range of variables at once is incorrect because changing too many variables together makes results harder to interpret.
Source for verification
https://www.linkedin.com/help/lms/answer/a420488
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