Liz has noticed that even though Display ads are producing high click-through rates, they appear to be producing fewer conversions than Search ads. How would you best explain this assumption?

Here is the answer of the question: Liz has noticed that even though Display ads are producing high click-through rates, they appear to be producing fewer conversions than Search ads. How would you best explain this assumption?

• People aren’t seeing the Display ads.
• Conversion tracking isn’t enabled currently.
• She is focusing on view-through conversions rather than click-through conversions.
• People that click on the Display ads are purchasing through another channel.

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