Marcela doesn’t know how to fit her marketing goals with her organic and paid strategies. What should she do?

Question: Marcela doesn’t know how to fit her marketing goals with her organic and paid strategies. What should she do?

• She should rely on paid ads for brand and demand, and leave the nurturing mid-funnel tactics to organic
• She should balance organic and paid content in all stages of the marketing funnel
• She should rely on paid ads for demand, and leave organic content for brand awareness and nurturing

Explanation

LinkedIn’s full-funnel marketing strategy works best when organic and paid content support every stage of the customer journey. Organic Page content builds trust, relevance, and community engagement, while paid media expands targeted reach. Using both together helps maintain consistent messaging from awareness through consideration and conversion. This prevents the strategy from assigning one channel to only one funnel role.

Why the other options are incorrect

Paid ads for brand and demand is incorrect because it limits organic content to only mid-funnel nurturing.

Paid ads for demand is incorrect because it separates organic and paid too rigidly instead of using both across the funnel.

Source for verification

https://business.linkedin.com/marketing-solutions/blog/sales-and-marketing/2018/social-media-marketing-strategy-paid-organic

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