Martin owns an automotive dealership that sells a variety of different car models. Martin wants to promote his top-selling car models but needs advice on how he should structure his Google Ads account with Display campaigns in mind. Which recommendation would be appropriate for Martin's marketing efforts?

Question: Martin owns an automotive dealership that sells a variety of different car models. Martin wants to promote his top-selling car models but needs advice on how he should structure his Google Ads account with Display campaigns in mind. Which recommendation would be appropriate for Martin's marketing efforts?

• Create a single ad group to cater for all car models that the dealership promotes.
• Allow the system to automatically structure the account around the different car models that the dealership promotes.
• Create separate accounts for each car model that the dealership promotes.
• Create separate ad groups for each car model that the dealership promotes.

Explanation

Google Ads recommends using ad groups to organize ads by a common theme, such as different products or services. Separating each car model into its own ad group keeps the ads, targeting, and reporting aligned to that specific model. This structure improves relevance and makes optimization easier because performance can be reviewed at the model level. A mixed structure makes it harder to control messaging and compare results across the dealership’s top-selling vehicles. Google Help+1

Why the other options are incorrect

single ad group This combines multiple product themes into one place, which goes against Google Ads guidance to organize ad groups by a common theme. Google Help+1

automatically structure the account Google Ads does not automatically build the recommended product-based structure for this objective; the advertiser organizes ad groups around relevant themes. Google Help+1

separate accounts Different car models should be organized inside one account through campaigns and ad groups, not split into separate accounts. Google Help+1

Source for verification

Google Ads Help: How ad groups work. Google Help

Google Ads Help: Ad group: Definition. Google Help

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.