Microsoft Retail Media Certification

Question: What does "Campaign Type" refer to in the campaign reporting? Which brands the report will include How the data […]

Question: What does "Report Interval” refer to in the campaign reporting? Which brands the report will include How the data

Question: What does “CTR” mean in the Microsoft Retail Media platform (powered by PromotelQ)? How much ads spend per each

Question: What does “CPC” mean in the Microsoft Retail Media platform (powered by PromotelQ)? The cost for each shopper click

Question: Microsoft Retail Media offers both Impressions and Views (also known as Viewable Impressions). What does Impressions mean in the

Question: What does “Total Sales” mean in the Microsoft Retail Media platform (powered by PromoteIQ)? The average cost-per-click for your

Question: What does “CPM” mean in the Microsoft Retail Media platform (powered by PromotelQ)? Cost per thousand clicks Cost per

Question: What is considered a good benchmark ROAS for the Microsoft Retail Media onsite campaigns? 100% 300% 1,000% + The

Question: The preset report "Sales Report" provides impressions and clicks by SKU. True or false? True False The answer(s) to

Question: What are the main metrics to monitor when optimizing retail media campaigns? Select all that apply. CTR Campaign name

Question: Which campaign optimization strategies should you take when your PLA campaigns have high spend-through but a low ROAS? Select

Question: In addition to ROAS, what additional metrics should you consider when analyzing campaign performance? Select all that apply. Impressions