Question: On a mobile device, copy is truncated after how many characters?
- 200
- 300
- 150
- 100
Explanation
LinkedIn creative guidance recommends keeping ad copy concise because mobile feed space is limited. On mobile, introductory text is truncated after 150 characters, so the most important message should appear early. This makes the opening line critical for communicating value before the user expands the post. Concise copy also helps the creative stay clear and easy to understand while scrolling.
Why the other options are incorrect
200 is incorrect because mobile truncation happens earlier than this.
300 is incorrect because this is too long for the mobile feed preview.
100 is incorrect because LinkedIn’s mobile truncation point is 150 characters.
Source for verification
https://business.linkedin.com/marketing-solutions/ads/sponsored-content
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