Page followers exposed to both organic and paid content are 61% more likely to convert compared to those who are only exposed to paid media.

Question: Page followers exposed to both organic and paid content are 61% more likely to convert compared to those who are only exposed to paid media.

• False
• True

Explanation

LinkedIn’s organic and paid content guidance shows that both channels work better when used together. Organic content helps build trust with Page followers, while paid media increases controlled reach and activation. LinkedIn reports that Page followers exposed to both organic and paid content are 61% more likely to convert than followers exposed only to paid media. This supports a connected full-funnel marketing strategy instead of treating organic and paid as separate efforts.

Why the other options are incorrect

False is incorrect because LinkedIn reports a higher conversion likelihood when Page followers are exposed to both organic and paid content.

Source for verification

https://business.linkedin.com/marketing-solutions/blog/sales-and-marketing/2018/social-media-marketing-strategy-paid-organic

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