Paulo has spent $1000 in a month on a Google Display ads campaign. In that month, he has seen 40 click-through conversions and 10 view-through conversions. Using view-through conversions to get an accurate picture of its full value, what’s the average CPA of Paul’s Display campaign?

Here is the answer of the question: Paulo has spent $1000 in a month on a Google Display ads campaign. In that month, he has seen 40 click-through conversions and 10 view-through conversions. Using view-through conversions to get an accurate picture of its full value, what’s the average CPA of Paul’s Display campaign?

• $20
• $25
• $100
• $40

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