Question: Rafael is finalizing his creative for his advertising campaign. Which best practice should he follow?
- Use bold, complementary colors and shapes
- Use text with at least 200 characters
- Avoid using people in the images
- Include at least 2 messages in the ad
Explanation
LinkedIn recommends optimizing ad creatives to capture attention in the feed and match the selected ad format. Visual contrast matters because LinkedIn’s interface uses a neutral background, making strong imagery easier to notice. Creative quality can influence engagement metrics such as click-through rate (CTR). The ad should stay clear, relevant, and focused on one message so members understand the value quickly.
Why the other options are incorrect
200 characters is not a LinkedIn creative best practice and can make ad copy less concise.
Avoid using people is incorrect because LinkedIn does not require excluding people from ad imagery.
2 messages can reduce clarity because a single focused message is easier to understand.
Source for verification
https://www.linkedin.com/help/lms/answer/a420488
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