Question: Rebecca wants to show ads across YouTube, Discover and Gmail feeds to get as many sales as possible within a set budget. How can she set up the campaign to achieve her objective?
- Select Sales as her campaign objective with Target ROAS as his Smart Bidding strategy.
- Select Discovery as her campaign type with Maximize conversion type as a Smart Bidding strategy.
- Select Shopping as her campaign type with Target CPA as a Smart Bidding strategy.
- Select Discovery as her campaign goal with Maximize conversion value as a Smart Bidding strategy.
Explanation
The correct setup uses the feed-based campaign type that serves across YouTube, Discover, and Gmail, which matches the required inventory for this objective. Maximize Conversions is the Smart Bidding strategy built to drive the highest possible number of conversions within the available budget. That makes it the right fit when the priority is sales volume rather than maximizing revenue value or hitting a return target. The campaign objective should align with conversion growth, but the campaign type and bidding strategy are what make this setup operationally correct. Google Help+1
Why the other options are incorrect
A) Target ROAS is designed to optimize toward conversion value at a return target, so it is less suitable when the goal is the most sales possible within budget. Google Help+1
C) Shopping is a different campaign type and does not match the requested ad delivery across YouTube, Discover, and Gmail feeds. Google Help
D) Maximize conversion value focuses on value rather than conversion count, and a campaign goal is not the same thing as a campaign type. Google Help+1
Source for verification
Google Ads Help: Create a Demand Gen campaign. Google Help
Google Ads Help: Determine a bid strategy based on your goals. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.