Question: Roberto’s goal is to engage new audiences. What is the best strategy to follow?
- He establishes an organic content strategy on his LinkedIn Page focused on publishing content more frequently
- He checks what his competitors are doing and establishes a similar, improved strategy to attract new audiences that already follow those competitors
- He checks his Page insights to understand what content gets more engagement with his target audience and uses paid media to acquire new followers with similar interests
Explanation
Page Analytics helps identify which content is already engaging the target audience on a LinkedIn Page. Those insights can guide stronger creative and messaging before expanding reach. Paid media then helps reach new professional audiences with similar interests beyond existing followers. This combines evidence from organic performance with targeted distribution for audience growth.
Why the other options are incorrect
Organic content strategy is too limited because publishing more often does not guarantee reach among new audiences.
Competitor strategy is weak because copying competitor activity does not use the company’s own audience data or LinkedIn targeting signals.
Source for verification
https://www.linkedin.com/help/linkedin/answer/a570460
https://business.linkedin.com/marketing-solutions/ads/sponsored-content
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