Question: Roughly how long should your buyer persona interviews take?
- 10 minutes
- 1 hour
- 20 minutes
- 20 minutes a week for a month
Explanation
A buyer persona interview should be long enough to uncover goals, challenges, decision criteria, and trusted information sources. A short, focused conversation keeps the discussion efficient while still allowing meaningful qualitative insight. The goal is to identify patterns across multiple interviews, not to collect every possible detail from one person. Keeping interviews concise also makes it easier to complete enough conversations to support accurate persona development.
Why the other options are incorrect
10 minutes is usually too short to uncover meaningful buying motivations and decision context.
1 hour is longer than needed for a focused persona interview.
20 minutes a week for a month spreads one interview across too much time and creates unnecessary friction.
Source for verification
https://knowledge.hubspot.com/settings/create-and-edit-personas
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