Question: Select three things that could happen when you pair organic and paid content.
- You can diversify your efforts on different marketing goals
- You increase your overall reach
- Your audiences are +61% more likely to convert
- Your cost per conversion is reduced by 12%
Explanation
LinkedIn guidance supports pairing organic and paid content because both channels strengthen each other across the audience journey. Organic Page content builds familiarity and credibility, while paid content expands distribution beyond existing followers. LinkedIn reports that audiences exposed to both organic and paid content are more likely to convert than those exposed only to paid activity. This combined approach can also improve efficiency by reducing cost per conversion.
Why the other options are incorrect
Diversify your efforts on different marketing goals is too general and does not describe the specific performance outcomes LinkedIn associates with pairing organic and paid content.
Source for verification
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Content and Creative Design" page.