Question: Shanice wants to create an awareness campaign using Google Display ads to educate potential customers about her company's expanded product sets. What should Shanice do when setting up awareness audiences for the upcoming campaign?
- Tag all pages within the company website or app.
- Create a separate campaign or ad group for each desired audience.
- Include existing users on remarketing lists.
- Use top performing keywords for custom audiences.
Explanation
For awareness-focused Display targeting, each intended audience segment should be separated into its own ad group or campaign when the strategy and creative differ. Google Ads guidance says distinct target audiences should be split this way to make management easier and to keep performance reporting distinct. That structure also supports more tailored messaging, because audience settings and creative can align to a specific segment instead of being blended together. Mixing multiple awareness audiences in one place makes optimization and reporting less precise. Google Help+1
Why the other options are incorrect
A) Tagging all pages is related to your data segments and remarketing setup, not the core best practice for structuring awareness audiences. Google Help+1
C) Existing users on remarketing lists are for re-engagement, while awareness campaigns are typically organized around prospecting audience strategies. Google Help+1
D) Top-performing keywords are a content signal, but awareness audience setup is centered on organizing audience segments correctly. Google Help+1
Source for verification
Google Ads Help: Demand Gen audiences overview. Google Help
Google Ads Help: About audience segments. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.