The Chrome and Android Privacy Sandbox supports which two key advertising use cases?

Question: The Chrome and Android Privacy Sandbox supports which two key advertising use cases?

  • Interest-based advertising
  • Tracking of users across websites and apps
  • Seamless data-sharing with advertising brands
  • Re-engaging audiences

Explanation

Privacy Sandbox is designed to support advertising use cases without relying on third-party identifiers. Topics API supports relevance by using browser- or device-managed interest signals instead of cross-site tracking. Protected Audience API supports remarketing-style use cases while limiting exposure of individual activity across sites or apps. These approaches help maintain ad relevance and audience activation with stronger privacy protections.

Why the other options are incorrect

Cross-site and app tracking is incorrect because Privacy Sandbox is intended to reduce reliance on tracking across websites and apps.

Seamless brand data sharing is incorrect because Privacy Sandbox does not create unrestricted data-sharing between advertisers and brands.

Source for verification

https://privacysandbox.google.com/private-advertising

https://developers.google.com/privacy-sandbox/relevance/remarketing/protected-audience

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Privacy for Agencies and Partners Certification" page.

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