Question: The marketing team of a sales company has come up with four goals for the upcoming quarter: acquiring new customers, creating new leads, growing sales and broadening the reach of their existing remarketing campaigns. Which campaign type should this team use to best achieve their objectives?
- Customer match
- Discovery ads
- Gmail
- Shopping ads
Explanation
In current Google Ads terminology, this campaign family is covered by Demand Gen campaigns, which are built to support both prospecting and re-engagement across Google’s visual surfaces. They can help acquire new customers, generate leads, drive sales, and extend the reach of existing remarketing efforts in one campaign type. Google documents these campaigns across YouTube, Discover, Gmail, and the Google Display Network, which gives them broader reach than a single surface or audience tool. That combination makes this the strongest match for the full set of business goals. Google Help+1
Why the other options are incorrect
Customer Match is an audience solution built from first-party data, not a campaign type that independently covers acquisition, leads, sales, and remarketing expansion. Google Help
Gmail is a placement surface, not the campaign type that delivers all four objectives in one setup. Google Help
Shopping ads focus on product-feed retail promotion, not the broader mix of prospecting, lead generation, sales growth, and remarketing reach. Google Help
Source for verification
https://support.google.com/google-ads/answer/13695777
https://support.google.com/google-ads/answer/13695389
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.