Question: True or false? When possible, you should try and use extensive vocabulary in your writing.
- True, extensive vocabulary makes you appear more credible and confident.
- True, people make purchasing decisions based on if you look smarter than your competitors.
- False, extensive vocabulary makes you appear less credible and confident.
- False, extensive vocabulary takes up too much space on a page.
Explanation
HubSpot recommends simple language because it makes content easier to process and understand. HubSpot’s writing lesson explicitly says that using big words makes writing appear less credible and less confident. The same lesson says strong editing should make content clear and concise, with familiar words that leave little room for confusion. That is why extensive vocabulary is not treated as a writing strength in HubSpot’s content approach. HubSpot+1
Why the other options are incorrect
A) is incorrect because HubSpot says big words reduce credibility and confidence rather than increase them. HubSpot
B) is incorrect because HubSpot focuses on helpful, audience-centered writing, not on appearing smarter than competitors. HubSpot+1
D) is incorrect because HubSpot’s concern is reduced clarity and trust, not that longer words take up too much space on a page. HubSpot+1
Source for verification
https://academy.hubspot.com/lessons/creating-blog-content
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Content Marketing Certification" page.