Question: True or false? You should only include a call-to-action on a blog post once the offer is launched.
- True, if you don’t have a relevant call-to-action, then leave blank.
- True, once you publish a blog post, it’s not a best practice to update calls-to-action over time.
- False, always provide a next step, even if it’s to sign up for email updates.
- False, adding a relevant call-to-action to a blog post will improve your SEO efforts.
Explanation
HubSpot recommends simple language because it makes content easier to process and understand. HubSpot’s writing lesson explicitly says that using big words makes writing appear less credible and less confident. The same lesson says strong editing should make content clear and concise, with familiar words that leave little room for confusion. That is why extensive vocabulary is not treated as a writing strength in HubSpot’s content approach. HubSpot+1
Why the other options are incorrect
A) is incorrect because HubSpot says big words reduce credibility and confidence rather than increase them. HubSpot
B) is incorrect because HubSpot focuses on helpful, audience-centered writing, not on appearing smarter than competitors. HubSpot+1
D) is incorrect because HubSpot’s concern is reduced clarity and trust, not that longer words take up too much space on a page. HubSpot+1
Source for verification
https://academy.hubspot.com/lessons/creating-blog-content
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Content Marketing Certification" page.